Objective: to examine the factors associated with regular consumption of soft drinks in Colombian pregnant. Material and methods: a cross-sectional study was conducted of data from the 2010 National Nutrition Survey of Colombia (ENSIN 2010), in 1.865 pregnant women aged between 13 and 49 years. Soft drink consumption and associated factors (pregnancy trimester, age, ethnicity, urbanicity, academic level, SISBEN score, and geographic region) were collected by structured questionnaire. Associations were established through a multivariable regression model. Results: we found the 17% of pregnant women consume at least a daily soft drink. To be between 13 to 17 years old, belonging to an ethnic groups (afro-Colombian), being in the first pregnancy trimester and to belong to Sisbén level II showed the highest daily consumption pattern (23.8%, 22.8%, 21.4% and 20.9%). Regression models show that being between 13 to 17 years old OR 1.92 (IC95% 1.04-3.55); to reside in the eastern area OR 1.85 (IC95% 1.05-3.27), or central OR 1.73 (IC95% 1.01- 2.96), and being in the first pregnancy trimester OR 1.59 (IC95% 1.01-2.52); were associated with soft drinks daily consumption. Conclusions: the women studied show a high prevalence of daily consumption of soft drinks. Comprehensive interventions involving both nutritional and educational components are required.