Consumer psychology in Colombia: A bibliometric review of the indexed scholarly publications

Consumer psychology is an applied field that uses the theoretical approaches of psychological science to understand consumer behavior. Historically, consumer psychology has been developed mainly in the United States and, at present, it has been strengthened in other countries. However, Colombia's contribution to the field of consumer psychology has not yet been studied. For this reason, a bibliometric analysis of the scientific production in consumer psychology published in Spanish by researchers affiliated to Colombian institutions was carried out. A sample of 74 academic articles addressing some aspect of the area, published in scientific journals indexed in the following databases, was selected: Redalyc, DOAJ, Psicodoc, Scopus, Scielo, Web of Science and Google Scholar. The following search descriptors were used: psychology, consumer, Colombia, consumer psychology, consumer behavior and consumption. It was found that national production has grown steadily in recent decades and is beginning to have an impact in terms of number of citations; however, it still requires greater international collaboration for its consolidation.