Abstract
In the last years, companies have faced a turbulent environment, mainly characterized by uncertainty, dynamism and complexity. Uncertainty is evident at decision making moment; without certainty about what can happen to the company; dynamism is observed by permanent change of customer needs and emergence of new actors to interact with, in order to make a transaction. Business administration academy has looked for mechanisms to face this turbulence. This paper presents a theoretical review of turbulence concept, emphasizing on how this phenomenon must be faced through a strategic change.
| Translated title of the contribution | STRATEGIC CHANGE FOR TURBULENT ENVIRONMENTS |
|---|---|
| Original language | Spanish |
| Pages (from-to) | 87-117 |
| Number of pages | 31 |
| Journal | Revista Facultad de Ciencias Económicas: Investigación y Reflexión |
| Volume | XVIII |
| Issue number | 1 |
| State | Published - Jun 1 2010 |