This paper aimed at applying the methodology of strategic prospective and in a particular way these techniques: MICMAC, MACTOR and SMIC to the Port of Mamonal Port in Cartagena for cope with turbulence environment. The method used was descriptive with a probabilistic sample of 23 employees. Survey and group areas were the methods applied, in three stages or processes: strategic prospective, market analysis and strategic analysis, which allowed establishing future sceneries for the development of the initiatives and projects up to the year 2032.
|Translated title of the contribution||Cómo hacer frente a las turbulencias del negocio: Estudio prospectivo del Puerto de Mamonal en la Ciudad de Cartagena (Colombia)|
|Original language||English (US)|
|State||Published - Jun 30 2018|
All Science Journal Classification (ASJC) codes
- Business and International Management
- Management Science and Operations Research
- Management of Technology and Innovation