Abstract
This paper aimed at applying the methodology of strategic prospective and in a particular way these techniques: MICMAC, MACTOR and SMIC to the Port of Mamonal Port in Cartagena for cope with turbulence environment. The method used was descriptive with a probabilistic sample of 23 employees. Survey and group areas were the methods applied, in three stages or processes: strategic prospective, market analysis and strategic analysis, which allowed establishing future sceneries for the development of the initiatives and projects up to the year 2032.
Translated title of the contribution | Cómo hacer frente a las turbulencias del negocio: Estudio prospectivo del Puerto de Mamonal en la Ciudad de Cartagena (Colombia) |
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Original language | English (US) |
Journal | Espacios |
Volume | 39 |
Issue number | 24 |
State | Published - Jun 30 2018 |
All Science Journal Classification (ASJC) codes
- Business and International Management
- Management Science and Operations Research
- Management of Technology and Innovation