Big data: Trend emerging from research in marketing

Keyphrases

• Scopus 100%
• Big Data 100%
• Search Equation 100%
• Big Data Trends 100%
• Systematic Literature Review 50%
• Product-service 50%
• Product Process 50%
• Georeferencing 50%
• Information Strategy 50%
• Knowledge Dynamics 50%
• Management Challenges 50%
• Marketing Research 50%
• Consumption Patterns 50%
• Observation Window 50%
• Electronic Commerce 50%
• Latin American Context 50%
• Marketing Science 50%
• Customization 50%
• Management Implications 50%
• Purchase Patterns 50%
• Relationship Management 50%
• Market Management 50%

Social Sciences

• Big Data 100%
• Secondary Source 33%
• Latin 33%
• Systematic Review 33%
• Information Systems 33%
• Marketing Research 33%
• Georeferencing 33%
• Market Management 33%