Nowadays a bigger interest in Fashion has developed in Colombia, which is why it can be interesting to study some companies from the fashion industry, to propose a concept that will allow us to explain the management strategies used through the study of cases like Onda del Mar, Leonisa and Silvia Tcherassi. Through book consultation and interviews, we get to triangulate the information and determine a contrast between theory and actual business reality.
|Translated title of the contribution||Arte y estrategia: El caso de la industria de la moda en Colombia|
|Original language||English (US)|
|Number of pages||21|
|Journal||Pensamiento & Gestión|
|State||Published - Jun 15 2014|