Art and strategy: The case study of the fashion industry in Colombia

Marleny Natalia Malaver Rojas, Hugo Alberto Rivera Rodriguez, Melissa Sierra Posada, Diego Fernando Cardona Madariaga

Research output: Contribution to journalArticlepeer-review

Abstract

Nowadays a bigger interest in Fashion has developed in Colombia, which is why it can be interesting to study some companies from the fashion industry, to propose a concept that will allow us to explain the management strategies used through the study of cases like Onda del Mar, Leonisa and Silvia Tcherassi. Through book consultation and interviews, we get to triangulate the information and determine a contrast between theory and actual business reality.
Translated title of the contributionArte y estrategia: El caso de la industria de la moda en Colombia
Original languageEnglish (US)
Pages (from-to)184-205
Number of pages21
JournalPensamiento & Gestión
Issue number36
StatePublished - Jun 15 2014

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