Art and strategy: The case study of the fashion industry in Colombia

Marleny Natalia Malaver Rojas; Hugo Alberto Rivera Rodriguez; Melissa Sierra Posada; Diego Fernando Cardona Madariaga

Art and strategy: The case study of the fashion industry in Colombia

Marleny Natalia Malaver Rojas, Hugo Alberto Rivera Rodriguez, Melissa Sierra Posada, Diego Fernando Cardona Madariaga

Business and Management Research Group

Research output: Contribution to journal › Research Article › peer-review

Abstract

Nowadays a bigger interest in Fashion has developed in Colombia, which is why it can be interesting to study some companies from the fashion industry, to propose a concept that will allow us to explain the management strategies used through the study of cases like Onda del Mar, Leonisa and Silvia Tcherassi. Through book consultation and interviews, we get to triangulate the information and determine a contrast between theory and actual business reality.

Translated title of the contribution	Arte y estrategia: El caso de la industria de la moda en Colombia
Original language	English (US)
Pages (from-to)	184-205
Number of pages	21
Journal	Pensamiento & Gestión
Issue number	36
State	Published - Jun 15 2014

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@article{567823b865324668a5fb93ff6a6721ba,

title = "Art and strategy: The case study of the fashion industry in Colombia",

abstract = "Nowadays a bigger interest in Fashion has developed in Colombia, which is why it can be interesting to study some companies from the fashion industry, to propose a concept that will allow us to explain the management strategies used through the study of cases like Onda del Mar, Leonisa and Silvia Tcherassi. Through book consultation and interviews, we get to triangulate the information and determine a contrast between theory and actual business reality.",

author = "{Malaver Rojas}, {Marleny Natalia} and {Rivera Rodriguez}, {Hugo Alberto} and {Sierra Posada}, Melissa and {Cardona Madariaga}, {Diego Fernando}",

year = "2014",

month = jun,

day = "15",

language = "English (US)",

pages = "184--205",

journal = "Pensamiento & Gesti{\'o}n",

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publisher = "Universidad del Norte",

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TY - JOUR

T1 - Art and strategy

T2 - The case study of the fashion industry in Colombia

AU - Malaver Rojas, Marleny Natalia

AU - Rivera Rodriguez, Hugo Alberto

AU - Sierra Posada, Melissa

AU - Cardona Madariaga, Diego Fernando

PY - 2014/6/15

Y1 - 2014/6/15

N2 - Nowadays a bigger interest in Fashion has developed in Colombia, which is why it can be interesting to study some companies from the fashion industry, to propose a concept that will allow us to explain the management strategies used through the study of cases like Onda del Mar, Leonisa and Silvia Tcherassi. Through book consultation and interviews, we get to triangulate the information and determine a contrast between theory and actual business reality.

AB - Nowadays a bigger interest in Fashion has developed in Colombia, which is why it can be interesting to study some companies from the fashion industry, to propose a concept that will allow us to explain the management strategies used through the study of cases like Onda del Mar, Leonisa and Silvia Tcherassi. Through book consultation and interviews, we get to triangulate the information and determine a contrast between theory and actual business reality.

M3 - Research Article

SN - 1657-6276

SP - 184

EP - 205

JO - Pensamiento & Gestión

JF - Pensamiento & Gestión

IS - 36

ER -

Art and strategy: The case study of the fashion industry in Colombia

Abstract

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