Aportes de la psicología al consumerismo: educación y defensa de los consumidores

The purpose of this article is to determine the contributions of psychology to consumerism. To this end, it began with the contextualization of the theoretical framework related to consumerism, its definition, the specific circumstances of today's society that have favored the strengthening of this topic, and the international and national (in Colombia) legal aspects. This was followed by a review of the literature pointing out the contributions of psychology to consumerism. Finally, a discussion was held on the active role that psychology should play in consumerism, the psychological factors that mediate this process, the individual and social consequences, as well as the new role that the psychologist interested in consumer psychology should face.