A critical review of relationship marketing: Strategies to include community into marketing in development contexts

Research output: Contribution to Journal › Research Article › peer-review

Original language	English
Article number	A834CDB23701
Pages (from-to)	3404-13409
Number of pages	5
Journal	African Journal Of Business Management
Volume	5
Issue number	35
DOIs	https://doi.org/10.5897/ajbmx11.019
State	Published - Dec 11 2011

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title = "A critical review of relationship marketing: Strategies to include community into marketing in development contexts",

author = "Fernando Juarez",

year = "2011",

month = dec,

day = "11",

doi = "10.5897/ajbmx11.019",

language = "Ingl{\'e}s",

volume = "5",

pages = "3404--13409",

journal = "African Journal Of Business Management",

issn = "1993-8233",

publisher = "Academic Journals",

number = "35",

}

TY - JOUR

T1 - A critical review of relationship marketing: Strategies to include community into marketing in development contexts

AU - Juarez, Fernando

PY - 2011/12/11

Y1 - 2011/12/11

UR - https://academicjournals.org/journal/AJBM/article-stat/A834CDB23701

U2 - 10.5897/ajbmx11.019

DO - 10.5897/ajbmx11.019

M3 - Artículo de Investigación

SN - 1993-8233

VL - 5

SP - 3404

EP - 13409

JO - African Journal Of Business Management

JF - African Journal Of Business Management

IS - 35

M1 - A834CDB23701

ER -