A critical review of relationship marketing: Strategies to include community into marketing in development contexts

Research output: Contribution to journal › Article › peer-review

Original language	English
Article number	A834CDB23701
Pages (from-to)	3404-13409
Number of pages	5
Journal	African Journal Of Business Management
Volume	5
Issue number	35
DOIs	https://doi.org/10.5897/ajbmx11.019
State	Published - Dec 11 2011

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title = "A critical review of relationship marketing: Strategies to include community into marketing in development contexts",

author = "Fernando Juarez",

year = "2011",

month = dec,

day = "11",

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language = "Ingl{\'e}s",

volume = "5",

pages = "3404--13409",

journal = "African Journal Of Business Management",

issn = "1993-8233",

publisher = "Academic Journals",

number = "35",

}

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T1 - A critical review of relationship marketing: Strategies to include community into marketing in development contexts

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PY - 2011/12/11

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DO - 10.5897/ajbmx11.019

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JO - African Journal Of Business Management

JF - African Journal Of Business Management

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M1 - A834CDB23701

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