Project Details
Description
Make decisions about the type of product or service to offer; The needs to be satisfied in customers and the distribution channels to be used are part of the work of company directors.
In some cases, the selection is not the most appropriate, generating a negative impact on income and profits.
Seeking to facilitate this process, the School of Administration of the Universidad del Rosario has developed the methodology called competitive landscape, which has made it possible to identify market opportunities in different sectors, which has contributed to its durability.
However, it is necessary to advance in quantifying the strategic potential of these market opportunities and achieve a better visualization of the identified alternatives.
This project aims to develop a three-dimensional computational tool that allows identifying and quantifying the strategic potential of the market opportunities that arise in a sector, and become a support resource for researchers who carry out studies on the analysis of the environment; for entrepreneurs who want to generate a business, and for entrepreneurs who must make decisions about products and markets.
In some cases, the selection is not the most appropriate, generating a negative impact on income and profits.
Seeking to facilitate this process, the School of Administration of the Universidad del Rosario has developed the methodology called competitive landscape, which has made it possible to identify market opportunities in different sectors, which has contributed to its durability.
However, it is necessary to advance in quantifying the strategic potential of these market opportunities and achieve a better visualization of the identified alternatives.
This project aims to develop a three-dimensional computational tool that allows identifying and quantifying the strategic potential of the market opportunities that arise in a sector, and become a support resource for researchers who carry out studies on the analysis of the environment; for entrepreneurs who want to generate a business, and for entrepreneurs who must make decisions about products and markets.
Short title | PCT |
---|---|
Status | Finished |
Effective start/end date | 1/12/22 → 10/19/22 |
UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This project contributes towards the following SDG(s):
Main Funding Source
- Competitive Funds
Location
- South America
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