Project Details
Description
Pharmaceutical advertising has been a major contributing factor to the ongoing marketing of over-the-counter medications. This has led to the creation and implementation of national and international regulations aimed at mitigating the potential omission, misrepresentation, or excessive dissemination of information about a pharmaceutical product. Proper compliance with these regulations is an issue that concerns us all, as it has an impact—positive or negative—on the health of the population.
The importance of this project lies in the need to ensure the integrity and accuracy of advertising information related to the pharmaceutical industry, as well as to protect consumers from potential risks associated with misleading or irresponsible advertising. In a constantly evolving digital environment, where advertising is ubiquitous and can reach a massive audience in a matter of seconds, it is essential to strengthen regulatory mechanisms to
ensure that promotional information meets the highest established ethical and legal standards. This study aligns with global and local efforts aimed at promoting transparency and accountability in pharmaceutical advertising, thereby contributing to the protection of public health and the strengthening of consumer confidence in the relevant market
General Objective
To determine whether advertising for over-the-counter medications broadcast on national channels (Canal Caracol, Canal RCN, Canal 1) complies with current international and national regulations.
Specific Objectives:
- Review international and national policies regarding the regulation of advertising for over-the-counter medications.
- Compile a list of television commercials for over-the-counter medications broadcast on the aforementioned channels.
- Characterize television advertising for over-the-counter medications in Colombia.
- Evaluate compliance with regulations for each identified commercial.
- Report the findings to the National Institute for Food and Drug Surveillance (INVIMA).
The importance of this project lies in the need to ensure the integrity and accuracy of advertising information related to the pharmaceutical industry, as well as to protect consumers from potential risks associated with misleading or irresponsible advertising. In a constantly evolving digital environment, where advertising is ubiquitous and can reach a massive audience in a matter of seconds, it is essential to strengthen regulatory mechanisms to
ensure that promotional information meets the highest established ethical and legal standards. This study aligns with global and local efforts aimed at promoting transparency and accountability in pharmaceutical advertising, thereby contributing to the protection of public health and the strengthening of consumer confidence in the relevant market
General Objective
To determine whether advertising for over-the-counter medications broadcast on national channels (Canal Caracol, Canal RCN, Canal 1) complies with current international and national regulations.
Specific Objectives:
- Review international and national policies regarding the regulation of advertising for over-the-counter medications.
- Compile a list of television commercials for over-the-counter medications broadcast on the aforementioned channels.
- Characterize television advertising for over-the-counter medications in Colombia.
- Evaluate compliance with regulations for each identified commercial.
- Report the findings to the National Institute for Food and Drug Surveillance (INVIMA).
Keywords
self-medication, advertising, medications
Commitments / Obligations
Two scientific articles published in indexed international journals
| Short title | Drug advertising |
|---|---|
| Status | Active |
| Effective start/end date | 4/1/24 → 12/30/28 |
UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This project contributes towards the following SDG(s):
-
SDG 3 Good Health and Well-being
Main Funding Source
- Installed Capacity (Academic Unit)
Location
- Región Centro Oriente
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