Design and measurement of impact of a program of strategies of healthy lifestyles with emphasis in physical activity in young people of the University of Rosario.

Universities have seen the need to provide spaces to maintain the physical culture that is lost in the course of higher education (22), guided towards the perspective of prevention, due to the direct relationship between sedentary lifestyles and chronic non-communicable diseases (NCDs), which are currently a public health problem with a high impact on the Colombian economy, which are currently a public health problem with a high impact on the Colombian economy, and which are largely preventable by modifying habits such as physical inactivity and an inadequate diet (15), against which easily accessible strategies can be implemented, which do not require high amounts and economic resources and which are efficient at the time of preventing NCDs.

It has been demonstrated that only by intervening in the physical activity component of an individual's lifestyle can the incidence of various diseases be reduced in the future (7). For this reason, from a health perspective, concepts such as sport have acquired another meaning, since their purpose is not to seek sporting results, but rather the well-being of the community in general, for which government policies have determined the improvement and use of public spaces, the formulation of programs to promote physical activity and the training of qualified human talent(23).

For this reason, this project aims to formulate and implement a program of strategies for healthy lifestyles aimed at university students, based on their tastes and preferences, which is a differentiating point with respect to previous proposals that are not based on the needs and expectations of these young people.