Business Turbulence and Resilience in Colombia's strategic macro-sectors during the Covid19 pandemic.

Project: Research/Creation Project

Project Details


Since its origins, the discipline of strategy has been concerned with studying the strategic behavior of companies when faced with environments characterized by the presence of radical changes that can affect their survival (Ansoff, 1969; 1997: Brown and Eisenhardt, 1998; Caldart and Ricart, 2006; Cameron et al., 1987; D'Aveni, 1994; Drucker, 1980; Duncan, 1973; Emery and Trist, 1965).
The reason for doing so is that companies are not isolated entities, and must coexist with a series of forces that affect their survival and test their ability to make decisions. The field of business management describes an environment that has been called turbulent, in which discontinuities in the environment generate changes in the industry and lead to decisions that affect the strategic behavior of companies. However, not all of them manage to overcome the turbulence, and may even disappear. (Grant, 2003; Gueguen, 1997; Rivera, 2010).
In the search for alternatives to manage turbulence, the management literature has proposed various options, ranging from the generation of flexible strategic planning, the development of complex environments, to the development of dynamic capabilities (Rivera, 2010). According to García-Merino et al. (2015), one way of dealing with turbulence is through the development of strategic resilience. Understood as a dynamic capacity that allows facing moments of extreme adversity in the environment, which affect the survival of companies.
However, the phenomenon has not been sufficiently explored in Latin America, because there is still confusion as to what a turbulent environment really is, and due to the lack of standardized measures to quantify the dimensions of turbulence.
The unexpected situation that occurred in the world with COVID-19 and its effect on the economies of the countries, constitutes a scenario on which studies can be carried out to identify the mechanisms implemented by companies to manage this state of extreme adversity that can clearly be called turbulent.
The purpose of this project is to evaluate the existing relationship between turbulence and resilience as a result of the affectation generated by the COVID-19 pandemic in the Colombian economy. Taking into account the above, the following questions arise: 1) What is the effect of turbulence on organizational resilience?


Turbulencia, Resiliencia, Covid-19
Short titleTurbulencia-Resiliencia-COVID-19
Effective start/end date3/16/213/16/23

UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This project contributes towards the following SDG(s):

  • SDG 9 - Industry, Innovation, and Infrastructure

Main Funding Source

  • Competitive Funds


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