Business Columnists in Colombia: supporting evidence, text-mining, and social media influence

Project: Research Project

Project Details


Business columnists are read profusely by business persons, CEOs, and entrepreneurs. Reasons would vary, from start the days with experts’ insights and reflections, to just entertainment. Although, what remains in question is the supporting evidence used by the columnists or if the column-writing exercise aims mostly to express personal reflections and anecdotes; the readability and content; and its association with social media influence and engagement. To comprehend the attributes of the business media columnists in Colombia in terms of use of robust evidence in supporting their claims, legibility and text-content, and their relationship to social media influence and engagement.

Layman's description

This project aims to comprehend the evolution of topics and content of business columnist in Colombia. Also, the relation between content, sex, and education attainment, and social media influence.


The project is ongoing. Key findings will be reported in due course.

Commitments / Obligations

1 article pusblished in journals indexed in either Scopus/WoS
Effective start/end date1/20/191/20/20

UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This project contributes towards the following SDG(s):

  • SDG 4 - Quality Education

Main Funding Source

  • Competitive Funds


  • Bogotá D.C.


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