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Dive into the research topics where Oscar Javier Robayo Pinzon is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Analysis of the Impact of Generative Artificial Intelligence on Digital Consumer Behavior
Robayo Pinzon, O. J. (PI)
8/12/24 → 8/12/26
Project: Research Project
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Consumer knowledge, attitudes and buying behaviors vis-à-vis Artificial Intelligence (AI)-based digital marketing tactics
Robayo Pinzon, O. J. (PI)
5/27/21 → 4/27/24
Project: Research Project
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Generative artificial intelligence (GenAI) use and dependence: an approach from behavioral economics
Robayo-Pinzon, O., Rojas-Berrio, S., Camargo, J. E. & Foxall, G. R., 2025, In: Frontiers in Public Health. 13, 1634121.Research output: Contribution to Journal › Research Article › peer-review
Open Access4 Link opens in a new tab Scopus citations -
MOTIVATIONS OF BACKPACKERS WHEN CHOOSING A TOURIST DESTINATION
Rodríguez, C. M., Rojas-Berrio, S. & Robayo-Pinzon, O., Jan 1 2024, Consumer Behaviour in Hospitality and Tourism: Contemporary Perspectives and Challenges. Taylor and Francis, p. 136-156 21 p.Research output: Chapter in Book/Inform › Chapter › Research
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Artificial Intelligence and the Value Co-Creation Process in Higher Education Institutions
Robayo-Pinzon, O., Rojas-Berrio, S., Rincon-Novoa, J. & Ramirez-Barrera, A., 2023, In: International Journal of Human-Computer Interaction.Research output: Contribution to Journal › Research Article › peer-review
Open Access16 Link opens in a new tab Scopus citations -
Social media sites users' choice between utilitarian and informational reinforcers assessed using temporal discounting
Robayo-Pinzon, O., Rojas-Berrio, S., Paredes Escobar, M. R. & Foxall, G., Feb 10 2023, In: Frontiers in Public Health. 11, 2023, 960321.Research output: Contribution to Journal › Research Article › peer-review
Open Access2 Link opens in a new tab Scopus citations -
Effects of perceived risk on intention to use biometrics in financial products: evidence from a developing country
Soto-Beltrán, L. L., Robayo-Pinzón, O. J. & Rojas-Berrio, S. P., 2022, In: International Journal of Business Information Systems. 39, 2, p. 170-192 23 p.Research output: Contribution to Journal › Research Article › peer-review
13 Link opens in a new tab Scopus citations
Press/Media
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Young people addicted to their cell phones are more likely to be impulsive or impatient, study finds
7/20/23
1 item of Media coverage
Press/Media: Press / Media
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Impact of advertising in mobile applications used by children: should it be regulated?
7/20/22
1 item of Media coverage
Press/Media: Press / Media