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Collaborations and top research areas from the last five years
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Influencer Marketing: Follower reactions to dark personality traits in human and digital influencers.
Paredes Escobar, M. R., Martínez Constaín , G., Moreno Girón, D. B., Suárez Rincón , C., Castillo Hernández , I., Rojas Maldonado, M. J., Guerrero , S. V., López Castro , L. S., Angel Moreno, I. & Peña, M. C.
10/9/23 → 10/9/24
Project: Research Project
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Marketing and consumer resources for value co-creation processes
5/1/20 → 5/13/22
Project: Research Project
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Can mask mandates boost nature-based tourism? The role of escapism and travel anxiety
Paredes, M. R., Apaolaza, V., Hartmann, P., Marcos, A. & García-Merino, J. D., Feb 2023, In: PLOS ONE. 18, 2 February, e0280489.Research output: Contribution to journal › Article › peer-review
Open Access1 Scopus citations -
Influencer Worship and Self-Connection with the Promoted Brands on Social Media: Why Benign Envy and Trait Competitiveness Matter
Paredes, M. R., Apaolaza, V., Fernandez-Robin, C., Hartmann, P. & Yañez-Martinez, D., Feb 1 2023, In: Cyberpsychology, Behavior, and Social Networking. 26, 2, p. 98-105 8 p.Research output: Contribution to journal › Article › peer-review
2 Scopus citations -
Predicting COVID-19 Vaccination Intention: The Roles of Institutional Trust, Perceived Vaccine Safety, and Interdependent Self-Construal
Paredes, M. R., Apaolaza, V., Marcos, A. & Hartmann, P., 2023, In: Health Communication. 38, 6, p. 1189-1200 12 p.Research output: Contribution to journal › Article › peer-review
12 Scopus citations -
Social cynicism, greenwashing, and trust in green clothing brands
Policarpo, M. C., Apaolaza, V., Hartmann, P., Paredes, M. R. & D'Souza, C., Sep 2023, In: International Journal of Consumer Studies. 47, 5, p. 1950-1961 12 p.Research output: Contribution to journal › Article › peer-review
Open Access3 Scopus citations -
Sustainable clothing: Why conspicuous consumption and greenwashing matter
Apaolaza, V., Policarpo, M. C., Hartmann, P., Paredes, M. R. & D'Souza, C., Sep 2023, In: Business Strategy and the Environment. 32, 6, p. 3766-3782 17 p.Research output: Contribution to journal › Article › peer-review
Open Access9 Scopus citations
Press/Media
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Study Results from University of Rosario Provide New Insights into Management (The role of trust in purchase intentions in collaborative consumption in emerging economies: A Colombian perspective)
12/14/23
1 item of Media coverage
Press/Media: Press / Media
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“Phobo”: fear of becoming obsolete due to AI
10/6/23
1 item of Media coverage
Press/Media: Press / Media
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Influencers: the figures that move the digital world
6/10/23
1 item of Media coverage
Press/Media: Press / Media
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Researchers from University of Basque Country Describe Findings in Sustainability Research (Sustainable Clothing: Why Conspicuous Consumption and Greenwashing Matter)
1/31/23
1 item of Media coverage
Press/Media: Press / Media
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