Calculated based on number of publications stored in Pure and citations from Scopus
20082023

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  • 2018

    El Plan de Marketing: Principios de Marketing

    Translated title of the contribution: Marketing Principles: The marketing planEcheverri Canas, L. M., Barbosa Ramirez, D. H., Lambona González, M. E., Sanchez-Torres, J. A., Useche Arevalo, A. J. & Díaz Garzón, L. J., Oct 31 2018, Principios de Marketing: Teoría de la elección del consumidor: un análisis desde la economía comportamental aplicado al marketing. Primera ed. Bogotá: Universidad del Rosario, Vol. 1. p. 63-100 28 p.

    Research output: Chapter in Book/ReportChapter (peer-reviewed)peer-review