Research Incubator: Marketing - SIM

Objetives:

1. To study consumer behaviour in digital marketing settings.
2. To study the acquisition, consumption and post-purchase behaviour of consumers using neuromarketing and mixed methods tools.
3. To develop competencies in market research for undergraduate and graduate students.
4. To generate in the students the competencies for the development of applied research projects and consultancy in the marketing discipline.           

DESCRIPTION:

In order to have competitive strategic plans, organizations require tools to collect and analyze market information to guide their policies and business practices. Thus, it requires trained professionals in the management, interpretation and analysis of that information to generate knowledge for the creation of value proposals in the business world. In this context of market research, these tools become important within this seedbed, since they train and generate new knowledge in students.                 

LINES OF RESEARCH:

1. Digital Marketing

2. Sociology and anthropology of consumption

PROPOSED ACTIVITIES:

Not defined