Research output per year
Research output per year
Colombia
Objetives:
DESCRIPTION:
In order to have competitive strategic plans, organizations require tools to collect and analyze market information to guide their policies and business practices. Thus, it requires trained professionals in the management, interpretation and analysis of that information to generate knowledge for the creation of value proposals in the business world. In this context of market research, these tools become important within this seedbed, since they train and generate new knowledge in students.
LINES OF RESEARCH:
1. Digital Marketing
2. Sociology and anthropology of consumption
PROPOSED ACTIVITIES:
Not defined
Research output: Chapter in Book/Inform › Chapter (peer-reviewed) › peer-review